The entire B-body lineup for the 1968 model year was redesigned and the Charger was further differentiated from the Dodge Coronet models. Designer Richard Sias developed a double-diamond coke bottle profile with curves around the front fenders and rear quarter panels. Front and rear end sheet metal was designed by Harvey J. Winn. The rear end featured a “kick up” spoiler appearance, inspired by Group 7 racing vehicles. On the roof, a “flying buttress” was added to give the rear window area a look similar to that of the 1966-67 Pontiac GTO. The Charger retained its full-width hidden headlight grille, but a vacuum operated cover replaced the electric motor rotating headlights. The previous full-width taillights were replaced with dual circular units at the direction of Styling Vice President, Elwood P. Engel. Dual scallops were added to the doors and hood.
Inside, the interior was new with a conventional fixed rear seat replacing the folding bucket seat design. The conventional trunk area included a vinyl mat, rather than the previous model’s carpeted cargo area. The center console in the front remained, but there was no center armrest. The tachometer was now optional instead of standard and the electroluminescent gauges disappeared in favor of a conventional design.
The standard engine was the 318 cu in (5.2 L) 2-bbl V8, until it was replaced in mid-year with a 225 cu in (3.7 L) slant-six. The 383-2 and 383-4 remained unchanged. A new high-performance package was added, theR/T (“Road/Track” with no ‘and’ between Road and Track). The R/T came standard with the previous year’s 440 “Magnum” and the 426 Hemi was optional.
In 1968, Chrysler Corporation began an ad campaign featuring a cartoonbee with an engine on its back featuring models called the “Scat Pack”. The Coronet R/T, Super Bee, Dart GTS, and Charger R/T received bumble-bee stripes (two thin stripes framing two thick stripes). The stripes were standard on the R/Ts and came in red, white, or black, but could be deleted at no extra cost.